Why Gerrell Collective? 

​With more than 20 years of executive leadership spanning healthcare, insurance, and marketing, Gerrell Collective was built on a simple belief: Success is Never Achieved Alone. I advise organizations, executives, and teams through their most pivotal decisions with clarity, integrity, and accountability.

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The name, Collective, reflects our mission: success is built through shared insight, disciplined execution, and courageous choices. We don’t just consult, we co-lead.

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Experience that Speaks to CEOs

Having held senior roles in multi-billion-dollar organizations, we’ve seen what works, and more importantly, what fails. My background enables us to quickly get to your levers of growth, optimization, and resilience.

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Strategic Partner Advantage

Rather than acting as an intermediary, I serve as your strategic partner as we enable you to access best-in-class insurance, risk, and marketing solutions through trusted relationships. I bring you those capabilities, integrate them with your operations, and co-own outcomes.

A Dual Lens of Growth + Protection

I don’t just drive marketing and revenue. Our goal is to ensure your risk profile, insurance structures, and benefit strategies are aligned with growth. You get a unified approach, not silos.

Integrity You Can Rely On

Advice is only as strong as the trust behind it. Insist on transparency, clear tradeoffs, and recommendations you can defend in the boardroom. I don’t push what I don’t also stand behind.

Outcomes Over Promises

Value isn’t in grand ideas; it’s in measurable impact. From elevating your brand to optimizing your insurance costs and protecting enterprise value, we focus on what you can see, measure, and hold to account.

A True Collective Mindset

You and your leadership team are experts in your domain. I bring perspective, discipline, and rigor. Together, we build solutions that work for your unique context, not off-the-shelf answers.