Why Choose Us. 

Our Story

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With more than 20 years of executive leadership in healthcare, health insurance, and marketing, Matt Gerrell laid the foundation for what Gerrell Collective is today: an advisory group focused on helping organizations, executives, and teams navigate complex challenges with clarity and confidence.

​Our name, Collective, reflects both our origin and our mission: success is never achieved alone. It is built on shared experiences, trusted guidance, and the courage to make hard decisions with honor and strength.

Recognizing there are many organizations who need a little need of help with the knowledge we have, Gerrell Collective offers services of consulting and advising in Leadership, Health Insurance, Marketing & Crisis Communication strategies. 

​Whether advising a boardroom, preparing leaders for high-stakes presentations, or offering insights only decades of executive experience can provide, Gerrell Collective stands on three core principles: Experience. Integrity. Results.

​This is more than a tagline; it’s our story, and the promise we make to every client we serve.

Here’s why organizations and leaders turn to us:

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Experience that Matters

With over two decades of executive leadership in health insurance, marketing, and organizational growth, we bring firsthand knowledge of what it takes to succeed in high-pressure environments.

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Integrity you can Trust

We don’t just offer advice; we stand behind it. Every recommendation is grounded in honesty, transparency, and a commitment to doing what’s right, not just what’s easy.

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Lasting Results

Our focus is on measurable outcomes. From winning high-value contracts to guiding executives through strategic pivots, we deliver insights which turn into action and action which turns into results.

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A Collective Approach

Success is never built alone. We work side-by-side with leaders and teams, combining our perspective with yours to create solutions tailored to your organization’s unique challenges.