Clients
Marsh is a global leader in insurance brokerage and risk advisory, helping organizations manage risk, optimize benefits, and protect long term value. Through Gerrell Collective, we support Marsh with targeted lead generation strategies and strategic introductions that open doors to qualified employer and healthcare opportunities. We also bring deep expertise in health insurance and Medicare Advantage to help strengthen positioning, credibility, and growth in complex markets.
Orthopedic Specialists of Southwest Florida is a leading musculoskeletal care provider delivering comprehensive orthopedic services across the region. Gerrell Collective conducted a full evaluation of their marketing efforts and developed a clear strategy with defined structure to improve alignment, efficiency, and measurable growth. Our work focused on strengthening positioning, optimizing channels, and creating a more disciplined framework for execution.
AIM is an AI based insurance growth platform focused on expanding distribution and accelerating enrollment across multiple product lines. Gerrell Collective supports their expansion through targeted lead generation efforts designed to connect their insurance solutions with qualified agencies and partners. Our work helps strengthen pipeline development and drive scalable growth in competitive markets.
Augusta Health is an independent, community focused health system committed to delivering high quality care across its region. Gerrell Collective evaluated their marketing operations and implemented a structured strategy to improve alignment, clarity, and measurable performance across initiatives. In addition, we provide interim CMO leadership to guide execution, strengthen team capability, and support sustainable growth.
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Recode is a strategic growth partner focused on helping small and mid sized businesses modernize operations and accelerate performance. Gerrell Collective collaborates to develop and pursue B2B opportunities that expand market reach and create mutual growth. Together, we combine disciplined strategy, lead generation, and market expertise to unlock scalable opportunities in targeted business segments.
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AblePay Health provides a patient financial engagement solution that helps consumers better manage out-of-pocket medical expenses through savings programs and flexible, interest-free payment options. Their platform improves the billing experience while helping healthcare organizations accelerate collections and strengthen revenue performance. By reducing financial friction for patients, AblePay supports higher satisfaction and greater affordability in care access. Gerrell Collective partners with AblePay Health to advance strategic growth, expand market awareness, and connect provider organizations with innovative financial solutions.
HRDelivered partners with employers to simplify HR, payroll, benefits, and compliance while reducing total cost of employment. Gerrell Collective supports HRDelivered as a strategic growth partner, driving qualified employer introductions, strengthening early-stage sales engagement, and helping build a more predictable pipeline.
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The result is a disciplined go-to-market approach, increased access to decision-makers, and scalable revenue growth tied directly to performance.
Associated Financial Consultants (AFC) provides a consultative, high-touch approach to employee benefits, payroll, compliance, and workforce solutions designed to help mid-sized employers reduce costs, improve operational efficiency, and strengthen employee value propositions. AFC differentiates itself through transparent advisory support, technology-enabled benefits administration, compliance expertise, and strategic alternatives such as self-funding, while helping employers move beyond transactional brokerage relationships toward more integrated workforce and benefits solutions.
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Gerrell Collective will support AFC as a strategic growth partner by identifying and qualifying employer prospects, facilitating introductions to key decision-makers, and supporting market positioning and sales enablement to accelerate growth. Through targeted business development, screening, and growth strategy advisory, Gerrell Collective will help AFC build a more predictable pipeline, improve conversion efficiency, and expand into high-value employer segments aligned with AFC’s differentiated value proposition.
Greater Purpose Consulting is a strategic collaboration between Gerrell Collective and GPC focused on delivering EOS-aligned fractional leadership services for growth-oriented organizations. Through this partnership,
Gerrell Collective will serve as a Fractional Chief Marketing Officer resource within a broader executive services model designed to support EOS clients with experienced, real-world leadership.
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Greater Purpose Consulting provides access to fractional executives across multiple disciplines, helping organizations strengthen operations, leadership alignment, accountability, and growth execution without the need for full-time executive hires.
Together, the partnership combines proven marketing strategy, operational leadership, and EOS principles to help companies gain clarity, traction, and scalable growth.