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Results

You don’t need more creative ideas. You need confidence your marketing is held accountable to growth. We bring senior leadership experience, not agency-level juniors.

Outcomes speak for themselves.

Grew revenue from $630M to $1B+ in 5 years.
Increased customers 40%+.
Geographic expansion 87% over 2.5 years.
National, regional, and local campaigns with measurable outcomes.
Trusted by organizations during high-stakes reputation moments.
Customer growth improved by greater than 40% over 4 years.
Increased Gross revenues by 28% over 5 years.
Created annual strategic campaigns and consistently achieved greater than 90% of all marketing goals while remaining under budget.
Multiple new businesses launch. B2B, B2C, website, Retail, health services.
Established organizational structure and leadership
Elevated unaided awareness to 70%+; preference 50%+ over 5 years by creating one meaningful and unified brand.
Produced 90+ award-winning national, state, and regional campaigns as recognized by Aster and other elite associations.
Directed crisis communication that strengthened or protected brand reputation from personal leader indiscretions to high-level government projects.
Led acceleration of market share growth over 5 years from 52% to over 70%
Specialize in Impression Ratio Marketing, SMART Goaling, and KPIs.

Experience | Clients

Marsh is a global leader in insurance brokerage and risk advisory, helping organizations manage risk, optimize benefits, and protect long term value. Through Gerrell Collective, we support Marsh with targeted lead generation strategies and strategic introductions that open doors to qualified employer and healthcare opportunities. We also bring deep expertise in health insurance and Medicare Advantage to help strengthen positioning, credibility, and growth in complex markets.

Orthopedic Specialists of Southwest Florida is a leading musculoskeletal care provider delivering comprehensive orthopedic services across the region. We conducted a full evaluation of their marketing efforts and developed a clear strategy with defined structure to improve alignment, efficiency, and measurable growth. Our work focused on strengthening positioning, optimizing channels, and creating a more disciplined framework for execution.

AIM is an AI based insurance growth platform focused on expanding distribution and accelerating enrollment across multiple product lines. We support their expansion through targeted lead generation efforts designed to connect their insurance solutions with qualified agencies and partners. Our work helps strengthen pipeline development and drive scalable growth in competitive markets.

Augusta Health is an independent, community focused health system committed to delivering high quality care across its region. We evaluated their marketing operations and implemented a structured strategy to improve alignment, clarity, and measurable performance across initiatives. In addition, we provide interim CMO leadership to guide execution, strengthen team capability, and support sustainable growth.

Recode is a strategic growth partner focused on helping small and mid sized businesses modernize operations and accelerate performance. We collaborate to develop and pursue B2B opportunities that expand market reach and create mutual growth. Together, we combine disciplined strategy, lead generation, and market expertise to unlock scalable opportunities in targeted business segments.