Industries & Market Focus

Effective marketing in regulated and complex markets requires industry fluency, not generalist execution. Focus ensures credibility, compliance, and growth strategies that withstand government, investor, and consumer scrutiny while limiting operational risk.

Industries

Healthcare

Served a large-scale healthcare services organizations, including senior roles inside an integrated delivery network spanning hospitals, outpatient services, and ambulatory care.

Led enterprise marketing and growth strategy for multi-market healthcare service lines, driving sustained market share expansion, improved access, and measurable revenue performance in highly regulated environments.

Experience combines operational fluency, regulatory awareness, and brand governance across complex provider systems, ensuring marketing directly supports utilization, reputation, and financial outcomes.

For investors and healthcare CEOs, offers operator-level judgment and marketing leadership proven inside real delivery systems, not theoretical models.

Wellness

Senior executive leadership across healthcare delivery, health insurance, and employer benefits, giving him a rare, system-wide view of how wellness influences utilization, engagement, and long-term value.

Experience leading integrated health organizations and payer platforms informs a wellness-first marketing approach grounded in behavior change, trust, and sustained engagement rather than short-term campaigns.

Understanding how wellness offerings must be positioned to resonate with consumers, employers, and stakeholders while aligning with operational realities and financial performance.

For investors and CEOs, delivers wellness strategy and marketing leadership shaped by real healthcare economics, regulatory context, and long-horizon growth thinking.

Insurance

Senior leadership experience within health insurance organizations, including senior executive responsibility for a $1B+ regional health plan serving over 160,000 members across Medicare Advantage, Individual, Group, and supplemental lines.

As President led revenue growth from $630M to over $1B, delivered a $115M NOI turnaround, and drove 40%+ membership growth while expanding geographic footprint by nearly 90%.

Successfully navigated complex regulatory environments, elevating CMS Star Ratings to 4.5 and achieving national service excellence recognition, directly linking marketing, operations, and compliance to financial performance.

For investors and health plan CEOs, offers operator-level marketing leadership grounded in P&L accountability, regulatory fluency, and growth execution proven at scale.

Benefits

Deep experience designing, pricing, and marketing benefit solutions across group, Medicare, and supplemental lines.

Aligned marketing, underwriting, compliance, and distribution to drive sustainable growth while navigating the cost, utilization, and regulatory pressures employers face every day.

Background enables a disciplined approach to employee benefits marketing; one grounded in risk management, value articulation, and trust with HR leaders, brokers, and consultants.

For investors and benefits-focused CEOs, offers marketing leadership informed by payer-side economics, buyer behavior, and the realities of selling complex benefits in competitive, regulated markets.

Markets

Private Equity & Venture Capital

Post-investment value creation requires more than strategy decks and reporting cadence. Partnering with PE and VC firms to bring senior marketing leadership into portfolio companies at the moments where clarity, speed, and execution directly impact returns.

Help investors establish clear go-to-market direction, align leadership teams around measurable growth priorities, and build marketing operations that support revenue acceleration without introducing long-term hiring or equity risk.

Portfolio & New Business Development

Early momentum matters, but dependency creates risk. Work with new and developing businesses to design repeatable growth systems that scale beyond any single founder, operator, or channel.

Focus is on building durable demand engines, aligning marketing with sales execution, and creating operating discipline that supports sustained growth as the business matures.

Mature Organizations

As organizations prepare for scale, transition, or exit, marketing must evolve from activity to infrastructure. Help established companies professionalize their marketing function, so it supports enterprise growth, leadership expectations, and government/investor scrutiny.

The result is a clear growth narrative, disciplined execution, and marketing aligned with scale, valuation, and long-term optionality.