With Thanksgiving next week, it is not only important to take time to be thankful but also review health insurance options for 2026. Matt Gerrell, Fractional Chief Marketing Officer Founder & President Gerrell Collective When I first became President of a Medicare Advantage plan, I made myself a promise: every decision I made would be through the lens of whether I’d be proud for my parents to have that plan. The irony was my plan wasn’t even available in the county where they

By Matt Gerrell, Fractional Chief Marketing Officer Founder & President Gerrell Collective   After more than two decades leading marketing and growth for billion-dollar organizations, I’ve seen a consistent challenge: many companies outgrow their marketing capabilities long before they’re ready for a full-time executive. That’s where a Fractional Chief Marketing Officer (CMO) comes in. What Is a Fractional CMO? A Fractional CMO provides senior-level marketing leadership on a

Matt Gerrell, Fractional Chief Marketing Officer Founder & President Gerrell Collective As the 2026 Open Enrollment Period launched this past weekend, millions of Floridians are once again comparing their health insurance options under the Affordable Care Act (ACA). Yet this year feels different. After years of enhanced subsidies, stabilized premiums, and pandemic-era safety nets, the market is shifting again. Federal subsidy adjustments and rising medical costs are driving p

By Matt Gerrell Fractional CMO | President & Founder, Gerrell Collective Years ago, I was in one of those stretches every leader knows too well. Long hours, relentless meetings, and more pressure than perspective. I was a young Vice President, still trying to make a name for myself, standing outside of the CEO’s office next to his Sr. Executive Administrator. She was typing away, and we started talking, then she said one of the greatest leadership lessons I have ever learned.

By Matt Gerrell — Fractional CMO, leading Gerrell Collective , a Central Florida firm specializing in growth and strategy. In Florida, where nearly 5 million seniors rely on Medicare and millions more buy coverage on the individual market, health insurance can feel like a maze. For decades, I worked inside the system, and I have a deep respect for health insurance brokers. The majority I worked with were hardworking, ethical people who wanted to help families and seniors make

By Matt Gerrell Founder & President Gerrell Collective and strategic advisor helping organizations evolve their message from what they do  to why it matters. Let’s start with a clarification before anyone reaches for their stethoscope or badge. This post isn’t meant to disparage hospitals or prisons, or the hardworking people who make both function (often on caffeine, courage, and way too little sleep). Healthcare workers, safety officers, and first responders are heroes, pla

Premiums may look enticing at $0, but seniors should weigh the true cost by focusing on Price, Providers, and Prescriptions. By Matt...