Matt Gerrell
I’ve spent my career helping organizations find their voice, tell their story, and grow through data-driven marketing strategies that deliver measurable results. I didn’t start out as a marketer, I started as a leader who learned, often the hard way, that growth doesn’t just happen. It’s built through clarity, consistency, and connection.
With more than 20 years of executive & marketing leadership, I specialize in turning complex goals into measurable growth. My approach combines brand storytelling, marketing analytics, and operational precision to create strategies that not only build awareness but drive action.
I’ve directed enterprise marketing for $2B+ organization, managed multimillion-dollar budgets, and led high-performing teams who consistently delivered more than 90% of all key performance goals. From multiple industries to consumer brands and startups, I’ve unified organizations under cohesive brand platforms and produced national, regional, and local campaigns earning nearly 100 marketing awards for creativity and impact.
Through Gerrell Collective, I provide Fractional Chief Marketing Officer (CMO) services for organizations wanting to improve their outcomes to growing businesses who need executive-level strategy without the overhead of a full-time CMO. Whether you’re launching a new brand, refining your message, or seeking marketing and growth, I help bridge the gap between where you are and where you want to be.
As a Fractional CMO, my work spans brand development, marketing strategy, communications, and growth execution. I build frameworks that connect analytics with action—helping organizations align their purpose with measurable performance.
I’ve built my career on one simple philosophy: Success is Never Achieved Alone. Whether I’m advising a national firm or helping a local small business strengthen its outreach, I bring the same level of commitment, curiosity, and care.
If we work together, you’ll find I’m straightforward, analytical, and genuinely invested in your success. You’ll also find I like to keep things human—because in the end, great marketing isn’t just about metrics; it’s about meaning.
Matt Gerrell
Fractional Chief Marketing Officer
Founder & President, Gerrell Collective
