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Fractional Chief Marketing Officer

After two decades owning growth, revenue, and brand performance inside a $2B+ organization, Gerrell Collective brings senior executive-level growth leadership to organizations that need results, not presentations.

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Gerrell Collective provides senior executive leadership on a flexible basis, without long-term hiring or equity risk. We partner with private equity firms, venture capital investors, and executive teams to design and lead marketing and revenue operations that deliver measurable impact, operational clarity, and durable competitive advantage.

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Enterprise Brand Strategy & Market Positioning | Go-To-Market Strategy & Execution 

Revenue Strategy, Ownership & P&L Leadership | Customer Acquisition, Retention & Lifecycle Growth

Sales & Distribution Leadership | Marketing Analytics, Attribution & ROI Accountability

Revenue Forecasting & Performance Management | Pricing Strategy & Market Expansion

Regulated & Complex Market Navigation | Board, Executive & Stakeholder Engagement

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INDUSTRIES & MARKET FOCUS

Experience in complex, regulated markets where credibility, compliance, and execution matter. 

  • Health & Healthcare Services

  • Wellness & Consumer Health

  • Insurance & Benefits

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Private Equity & Venture Capital

Post-investment growth execution with clear go-to-market direction.

 

Portfolio & New Business Development
Repeatable growth systems that reduce operational dependency.

 

Mature Organizations

Professionalized marketing aligned with scale and exit readiness.​

Engagement Models
  • Fractional Senior Executive Leadership

    • Chief Marketing Officer​

    • Chief Revenue Officer

  • Business Development

  • Lead Generation

  • Market & Performance Review

  • Go-To-Market Strategy

  • Capital & Exit Readiness

  • Crisis Communication 

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